An Analysis and Study of Information Systems with Their Related Terms and Concepts

â€Å"An analysis and study of Information systems with their related terms and concepts† Deepak Sharma Research Scholar ,Mewar university Rajasthan Mob. 9639916009 E-mail: [email  protected] com Abhishek Singh Bhatanagar Student MCA, Subharti University Meerut Mob. 9897008522 E-mail: [email  protected] com Abstract: This paper is written as a weapon to know about information systems in depth. As tomorrow's managers, entrepreneurs, or business specialists, business students need to know how to use and manage information technology in today's networked enterprises and global markets.In this dynamic environment, they will rely on interconnected networks of information systems for end user collaboration, including communications and computing among end user work groups and teams, and enterprise wide computing, including communications and information processing for business operations, managerial decision making, and strategic advantage. So this paper is a great assets in kno wing about information system in brief. Keywords: information, system ,management ,DSS ,TPS etc. 1. Introduction:An Information System is any combination of information technology and people's activities using that technology to support operations, management, and decision-making. In a very broad sense, the term information system is frequently used to refer to the interaction between people, algorithmic processes, data and technology. The focus of Info Systems is on the development of solutions for business problems rather than simply describing them. 1. 1 Functions (benefits) of information Systems: 1. It helps in increasing employee productivity. . It Help users to become information’s competent, that means find it easy to organise their information, search for information, analyze their information and using old information to create new information. 3. For providing better support to managers for effective decision making. 4. Information systems strongly focus on explain ing empirical phenomena of the real world. [pic] †¢ 1. 2 Categories of Information system: 1. Transaction Processing Systems (TPS) 2. Decision Support Systems (DSS) 3. Expert Information Systems (EIS) . Management Information Systems (MIS 5. Office Automation Systems (OAS) 1. 2. 1 Transaction Processing System: It processes business transaction of the organization. A Transaction Processing System or Transaction Processing Monitor is a set of information which process the data transaction in database system that monitors transaction programs Transaction can be any activity of the organization. Transactions differ from organization to organization. For example, take a railway reservation system .Transaction processing systems provide speed and accuracy, and can be programmed to follow routines functions of the organization 1. 2. 2Decision Support Systems (DSS): Decision Support Systems (DSS) are a specific class of computerized information system that supports business and organi zational decision-making activities. A properly designed DSS is an interactive software-based system intended to help decision makers compile useful information from raw data, documents, personal knowledge, and/or business models to identify and solve problems and make decisions.Typical information that a decision support application might gather and present would be: †¢ Accessing all of your current information assets, including legacy and relational data sources, cubes, data warehouses, and data marts †¢ Comparative sales figures between one week and the next †¢ Projected revenue figures based on new product sales assumptions †¢ The consequences of different decision alternatives, given past experience in a context that is described 1. 23 Expert information systemAn expert information system with which a decision maker in the construction, or a related industry, can generate a decision record and related control instructions in a facile manner without significa nt omissions while ensuring that substantially all of the options available for making the decisions have been considered. The expert system includes a microcomputer which executes a system control program to select information units from the expertise of a data base and to concentrate individual information units until an entire decision record has been generated.The process is enhanced by a multiwindowed display which displays possible selections from the expert data base while contrasting that data with data in another window having a list of data indicating the decisions or selections already made. A display pointer with a controllable position is employed to select lines and phrases of the expert information from that portion of the data base displayed in the selection window. The selection of such information causes the line or phrase from the data base, an information unit, to be transferred to the decision record and to the display of the selected decisions window. . 2. 4 Ma nagement information system (MIS) It is the organized approach to the study of information needs of a management at every level in making operational, tactical, and strategic decisions. Its objective is to design and implement man-machine procedures, processes, and routines that provide suitably detailed reports in an accurate, consistent, and timely manner. Modern, computerized systems continuously gather relevant data, both from inside and outside the organization.This data is then processed, integrated, and stored in a centralized database (or data warehouse) where it is constantly updated and made available to all who have the authority to access it, in a form that suits their purpose. 1. 2. 5 Office automation system Office automation systems (OAS) are configurations of networked computer hardware and software. A variety of office automation systems are now applied to business and communication functions that used to be performed manually or in multiple locations of a company, such as preparing written communications and strategic planning.In addition, functions that once required coordinating the expertise of outside specialists in typesetting, printing, or electronic recording can now be integrated into the everyday work of an organization, saving both time and money. 2. Information systems for Business operations: Business operations are those ongoing recurring activities involved in the running of a business for the purpose of producing value for the stakeholders. They are contrasted with project management, and consist of processes.The outcome of business operations is the harvesting of value from assets of a business. Assets can be physical or intangible. An example of value derived from a physical asset like a building is rent. An example of value derived from an intangible asset like an idea is a royalty. The effort involved in â€Å"harvesting† this value is what constitutes business operations. Information technology plays a major role in reengineering business processes.The speed, information processing power, and ease-of-use of modern computer hardware, software, and networks can dramatically increase the efficiency of business processes, and communications and collaboration among the people responsible for their operation and management. IT is a strategic requirement for agile product development and delivery. Information systems provide the information people need to support agile operations, as well as the information built into products and services 2. 1 Information system for strategic advantage:Information systems can be used to implement a variety of competitive strategies. These include the five basic competitive strategies (differentiation, cost, innovation, growth, alliance), as well as other ways that companies can use information systems strategically to gain a competitive edge. For example: 1. Lower Costs 2. Differentiate 3. Innovate 4. Promote Growth 5. Develop Alliances 6. Improve quality and effici ency Conclusion: So finally we can conclude that information system is a greatest tool by which our organization can take more and more liberties in future to achieve their goals.It increases the accuracy and reliability of information that is much needed by today’s organizations. References: 1. â€Å"Definition of Application Landscape†. Software Engineering for Business Information Systems (sebis). Jan 21, 2009. Retrieved January 14, 2011. 2. O'Brien, J A. (2003). Introduction to information systems: essentials for the e-business enterprise. McGraw-Hill, Boston, MA 3. Alter, S. The Work System Method: Connecting People, Processes, and IT for Business Results. Works System Press, CA 4. www. google. com 5. www. sciencedaily. com 6. www. wikipedia. com [pic][pic][pic]

EFFECTIVENESS OF INTERNET ADVERTISING Essay

Web advertising first appeared in 1994. Eleven years later, in 2005, U.S. companies spent $12.5 billion advertising online. No longer is that the irrational money of venture-backed start-ups with dubious business models; according to Nielsen/NetRatings, 25% of all display ads in 2005 promoted Fortune 500 companies. Advertisers already spent double the amount online that they spent in 2005 on billboards and other outdoor advertising and roughly half of what they spent respectively on magazine and radio advertising. And after brief market contraction in 2001 and 2002, the online ad industry has been growing 30+% from then. Yet, despite this rapid mainstream of online advertising, many advertisers still are not observing a range of established tactics and strategies understood to substantially improve the effectiveness of online ad campaigns. In some cases, this is because advertisers are new enough to the internet to remain behind on the learning curve. In other cases, many advertisers have viewed the Internet as a source of â€Å"cheap† advertising and therefore do not invest sufficiently in experimentation and research to identify for themselves the tactics that work best.†Sometimes advertisers are pennywise and pound the foolish in not running brand effectiveness studies and using the click-through rate to measure the success of a brand campaign,† said Yaakov Kimelfeld, director of business intelligence and Beyond Interactive. Brian Eakin, Associate Media Director at Freestyle Interactive, concurs: â€Å"While many clients will say that there is value in learning, the clients most in need of actionable research and most connected to a cost-per-sale measure of success, and many of them simply would not allocate the investment that does not mean immediately contribute to product sales. The challenge of planners is to extract the strategic insight from active campaigns without forcing their clients to choose betw een sales and learnings.† Online advertising remains new and fast evolving. But after a decade, it has  been around long enough for several best practices to emerge. It is actually a major trend in recent years is a shift towards generating incremental page impressions. The result is online ad prices are going up, and it may no longer be as a â€Å"cheap† advertising medium. It remains, however, and effective one. As such, it is more important than ever for advertisers to master the tactics that produce the best results for their campaigns.   Here are some practices that can optimize the web designing effectiveness. 1. Adopt a Disciplined Framework for Managing Campaigns The most successful online advertisers adhere to a disciplined process. They set clear campaign objectives. They build measurement, targeting and optimization into the campaign process. And they carefully assess the final results to identify what practices could improve the advertiser’s next campaign. â€Å"If you ask any publisher, they’ll tell you that the spread between response rates to ads can range from 0.02% to 2%,† said Ted Ryan, vice president of sales at NationalGeographic.com. â€Å"That’s a hundredfold difference. That’s what the opportunity is online. Getting best practices right from online ad campaigns isn’t about a 10% improvement in results. It’s about a tenfold or a hundred fold improvement. You can’t afford not to be online. For all that money advertisers invested on TV on brand campaigns, they can get knocked out of water in five minutes on internet by a competitor who does it that much better than they do.† 2. Manage Reach and Frequency Very little will have as dramatic an effect on the success of advertiser campaigns as managing â€Å"reach and frequency.† Whether a campaign’s objectives are more geared towards brand development or direct response, in almost all cases it is in the advertiser’s best interest to maximize the number of people who see the campaign (â€Å"reach†) at an optimal number of exposures to the ad per person (â€Å"frequency†). All too often, however, when advertisers do  not manage their online campaigns closely for this, the result is that a relatively small number of people will see the ads at a tremendously high frequency, wasting many impressions of the campaign. Reach and frequency have a proportional relationship. Each ad impression in campaign is shown either to someone who has not yet seen the campaign, thereby expanding its reach, or to someone who has, increasing the campaign’s average frequency. The â€Å"optimal frequency† – the ideal number of times consumers should be exposed to the campaign’s online ads – is ambiguous. Little research exists on the subject, and results will vary according to the product, campaign objectives and other factors. That said, conventional wisdom is that the optimal frequency for most campaigns is around 4-7 ad exposures, and much beyond that, results hit a point of diminishing returns for both brand and direct response objectives. The challenge for marketers, therefore, is to reach effectively that third of the audience generating only 6% of all pages, while avoiding having heavy users to consume ad impressions at disproportionately high frequencies. The Figure above illustrates the challenge. It graphs a campaign where 37% of the audience sees only one exposure of the ad, 17% sees it twice, 10% sees it thrice, and the distribution gradually diminishes so that only 1% sees the ad 10 times. But then something remarkable happens: 13% of the exposed audience sees the ad 11 times or more. By the time someone has seen an online ad 11 times, the odds that further exposure will improve the person’s opinion of the brand, or likelihood to click on the ad, are low. In other words, 40% of the impressions in this campaign represent money largely wasted. 3. Manage Reach and Frequency through Strategic Media Placement The critical question then is, â€Å"How does one control frequency to maximize reach?† One way is to set a â€Å"frequency cap† with the publisher’s or advertiser’s ad server, using cookies to prevent readers from seeing an ad more than a designated number of times. For a variety of reasons, however,  capping frequency via ad servers can be more difficult in practice than in theory. A more efficient way to control frequency can be through strategic media buying tactics. Back in 2002, the research firm then known as Jupiter Media Metrix demonstrated that an ad campaign of four million impressions could reach an audience at least a third larger when spread evenly over three large sites as opposed to concentrating the same-sized buy on a single site. The key implication was that a broader media buy across several sites was a more efficient way to optimize reach, and moderate frequency, than by concentrating the same number of impressions in fewer sites. The Figure above shown is known as a â€Å"build chart†, showing the varying rates at which audiences accumulate to their monthly total on different types websites. The comScore data show that the audiences for website services and portals scale very quickly: roughly 80% of the monthly accumulated audience to those sites had already visited by the seventh day of the month. At real estate sites, meanwhile, only 35% of the monthly audience had visited within the same one-week period. Sites whose audiences build quickly are likely to attract visitors who come back often, meaning advertisers risk burning through a lot of ad impressions at high frequency levels if their ad buys are too concentrated on these types of sites. Sites that are not as â€Å"sticky†Ã¢â‚¬â€œ with flatter build curves – may have altogether smaller audiences, but campaigns directed towards them will naturally be distributed more evenly across all visitors. The best strategy, therefore, is not to avoid any type of site, but to spread campaigns over multiple sites in order to most efficiently distribute campaign reach at a lower average frequency. 4. Use Rich Media and Video Ad Formats Rich media ads are significantly more effective at engaging users than are standard GIF or JPG image ad formats. These rich media ads are typically formatted in Flash or enhanced-Flash (i.e., specialty rich media ad platforms like DART Motif), with features such as the ability to expand outside of standard ad dimensions, to float across the top of web pages, or to play video clips. Analysis of DART ad-serving logs show that more interactive and prominent rich media units have far higher click rates than standard image ads. The above showing Figure indicates that ads formatted as expandable or in-page units using DART Motif’s rich media platform had more than double the click-rate of image ads, while interstitials (ads, typically large in size, that appears on pages in between two content pages during a user’s surfing session) had more than 10-times the click rate. Motif floating and pop-up ads had close to 50-times the click rates of image ads. To persuade consumer’s positively towards brand attributes, rich media and formats (particularly video) are considerably more effective than the image ad formats. Campaigns served in the platforms of speciality rich media ad providers at least 50% more effective at improving purchase intent than were GIF/JPG image ads(relative to control groups who saw public service announcements), according again to data drawn from Dynamic Logic’s Market Norms, a pool of hundreds of brand research studies. 5. Target Audiences With Appropriate Creative Treatments Another challenge for online ad campaigns is that many agencies have one team, or even one subsidiary company, doing the creative design of ads, and another buying placements on media properties. There may be advantages to this kind of division of labour, including concentrating fields of expertise and cost efficiencies. But the trade-off is that the creative is not always ideally suited for the audiences that see it and the environment where they see it. Closing that gap and better aligning creative executions to the right audiences and environments can have a dramatic impact on campaign effectiveness. â€Å"As you would think, the clients who come on our site and talk about exotic travel, outdoors and environmental issues, and have the creative to go with that, their results can go through the roof,† said Mr. Ryan of NationalGeographic.com. â€Å"Dolby Laboratories, working with the agency Freestyle Interactive, ran a rich media campaign with us,† Mr. Ryan continued. â€Å"I looked at the insertion order and said, ‘Dolby? Okay great, let’s get the business,’ but I wasn’t sure what they wanted with National Geographic’s audience. Then I saw the creative, two interactive ads, one with an electrical storm, and another morphed from the jungle scene to an ocean with the slider bar that changed the sound. The response rates were huge because the ad’s theme was highly relevant to our audience. The campaign metrics, shared by Dolby and Freestyle Interactive, shown by Mr. Ryan was talking about, as seen in the Figure below. RESEARCH DESIGN Research Design The objective of the study is to understand the Effectiveness of Internet Advertising. Research Design Case based research design Data Collection Method Secondary Data Sources of Data Collection There are two sources on which data can be collected via primary source and secondary. The data which are prepared from the main purpose and researcher or owner it is called primary source and the collected from this source is called primary data. The data which is collected from the persons, private bodies, private research agencies etc are called secondary source and the  data collected is from both primary and secondary type. The following are the data from which have been collected from both the sources. Secondary Data is collected through internet, magazines, newspaper and published sources at the various companies. SAMPLING Sampling Sampling is a most important part of the data collection. It is a tool that tries to matches the data according to the criteria. The sampling methods is used specially in the context of data segregation researcher in the field of market research scientific investigation and other fields study where it requires a deep ground selection investigation and other fields study where it requires a deep ground selection of variables. So, sampling is a relevant answer to the accurate and most appropriate selection. JUDGEMENT SAMPLING The judgment sampling is a kind of non-probability sampling where the researchers select the samples from according to its judgment. The criteria have been fixed previously before taking into consideration of the samples. The judgment sampling is one of the most important parts carrying out in any project work. SAMPLING METHOD In this project study, the method adopted for the sampling purpose is the judgment sampling method. SAMPLING SIZE If the sample is too small, it can’t represent the population and outcome will be far more reality. Large samples provide good result, but if sample is too large, it become difficult to handle and also expensive, but in this project samples are taken those involve in web advertising sector. DATA ANALYSIS We identify processes that underlie curiosity resolution and study its impact on consumer motivation and learning. The dataset from our simulated Internet experiment includes process tracking variables (i.e., click stream data from ad-embedded links), traditional attitude and behavioural intention measures, and open-ended protocols. We find that an advertising strategy increases interest and learning relative to a strategy that provides detailed product information. Furthermore, it seems to improve the quality of search substantially (i.e., time spent and attention devoted to specific information), resulting in better and more focused memory and comprehension of new product information. To enhance the effectiveness of Internet advertising of new products, we recommend a curiosity advertising strategy based on four elements: (1) Curiosity generation by highlighting a gap in extant knowledge, (2) The presence of a hint to guide elaboration for curiosity resolution, (3) Sufficient time to try and resolve curiosity as well as the assurance of curiosity- resolving information, (4) The use of measures of consumer elaboration and learning to gauge advertising effectiveness.

Communication Studies: Examples of preface Essay

A poem was chosen to portray this piece because readers seem to be more appreciative of poems. This genre allowed the opportunity to create the perfect setting in which a young girl is enticed into prostitution. I was inspired to do this piece because I wanted to help some of my friends and hope that this genre of the poem will reach them. The intended audience is adolescent girls as they are at high risk of being lured into this practice via media influences that make it seem ‘acceptable’ to indulge in vulgar behaviour and promiscuous acts. An appropriate place for this reflective piece would be in a school newspaper/class notice board, as well as in a school library for easy accessibility. This piece was written in an attempt to sensitize the public of this ever growing epidemic among the young girls of the Caribbean. Example B A dialogue was chosen for this reflective piece because it was the most effective genre to express my thought and feelings about the topic of discussion. It gave the opportunity for my ideas to flow freely. This piece entitled â€Å"Last Resort† discusses one prostitute’s situation and the reasons for her current lifestyle. A dialogue was also chosen to portray this piece as I wished to present at real life scenario that one can easily relate to and understand. The intended audience for this piece is young girls, particularly in their teenage years as they are most susceptible to becoming prostitutes due to poverty and sexual abuse at home. The best place for this piece would be in a teen magazine or newspaper, posted on notice boards at various schools and in the public libraries for wide accessibility. â€Å"Last Resort† intends to sensitize young females in the Caribbean in a dramatic way on the circumstances that may lead to prostitution in an attempt to avoid this lifestyle as much as possible , and hopefully lead to action where precautionary measures may be taken into curb this prevalence.

A Secret for Two by Quentin Reynolds

So, the narrative code is present here and the work itself is a short story: ;Short – Can usually be read in one setting (it presents a general picture of Pierre Duping life; some harassers -? Pierre Duping, horse Joseph, Jacques, episodic: president, driver, doctor; it has small proportions: about 1025 words); ;Concise: Information offered in the story is relevant to the tale being told (the narrator don't escape from the main plot); ;Usually tries to leave behind a single impression or effect (The story is built around one character -? Pierre Duping, place -? Montreal, Idea -? a good work is achieved by those who really find common ground); Going deeper to the pre-textual level, we can detect: the title constitutes a nominal syntax which Is compound from a secret – a noun, and for two-a numeral (It requests two people). Usually, a secret Is kept by a single person but here we have a secret shared by two. Secret ; something that should remain hidden from others (especi ally information that is not to be passed on), and it requests info, information – a message received and understood, and confidence – a secret that is confided or entrusted to another.The syntax deals with human reality and it implies the consciousness and the spiritual sphere of human being. The title follows the orientation function: it gives general impressions about hat will happen and what we should discover, it gives hidden hints; the informative function: we should find out something, the text tells something about two person; the pragmatic function: It rises reader's interest as a secret usually is kept by one person but this secret Is shared by two, and you think a secret for two†¦ What Is the secret? Who are they? -? you long for finding out something†¦ At the beginning the narrator places the action in a concrete place: in Montreal (a city in Canada), on Prince Edward Street (actually, it is a prospect nowadays).The time s not defined: it happens in the period when horses and wagons were used to carry and deliver milk. In the centre Pierre Duping is placed. The narrator concretions: he had delivered the milk to the families on the street for thirty years (that's the prologue). Time passes; Pierre and Joseph are getting old. The president encourages him to go to retirement but he refuses (conflict). They continue to deliver milk (development of the action). But comes a cold day when the horse dies (climax). Pierre gets Into a shock. He refuses to work any more (limited of the action). The deep rife doesn't let him hear the wagon's signals. He Is killed Instantly.The doctor states the man has been blind for at least five years (outcome). This was the secret kept by Pierre and his horse. Now analyzing deeper the Intra-textual level I detect 6 major narrative blocks. Each block is characterized by internal semantic and structural alt. L. Hrs narrative Deadlock: Montreal is a very large city. Like all Large cities, it has small s treets. Streets, for example, Like Prince Edward Street -? only four blocks Long. No one knew Prince Edward Street as well as Pierre Duping. He had delivered milk to the families on the street for thirty years. † This paragraph presents the place (Montreal, Prince Edward Street) and introduces the main character (Pierre Duping).It is composed of 5 sentences: 3 sentences comprise descriptive elements (lager city, small streets, four blocks Long), other 2 -? narrative elements (knew Prince Edward Street, He had delivered milk). This part is a perfect example of textual coherence: the linguistic side of coherence is insured by lexical links established between sentences: Montreal is a very large city. Like all Large cities, it has small streets. Ђ? link 1 Like all Large cities, it has small streets. Streets, for example, Like Prince Edward Street-only four blocks Long. -? link 2 Streets, for example, Like Prince Edward Street -? only four blocks Long. No one knew Prince Edwar d Street as well as Pierre Duping -? . Ink 3 No one knew Prince Edward Street as well as Pierre Duping. He had delivered milk to the families on the street for thirty years. -? link 4 Links 1- 4 connects the sentences of the fragment at the surface level, and the use of same lexemes (city, street, Prince Edward Street) insures the psychological side of renounce as it respects the connections between the concepts and idea (Nontransferable city, Prince Edward Street-small street), between objects (Montreal- city-stretchiness Edward Street-Pierre Duping) and actions (He had delivered milk to the families on the street) reported. One can clearly imagine a concrete place and a man who works here.Cohesion comes to support coherence: lexical chain: lexemes presenting place -? Montreal, city, streets, blocks; ellipsis: the omission of the verb -? Streets, for example, Like Prince Edward Street -? only four blocks Long to avoid repetition of has; Tense: Present Simple (is, has: narrator pres ents a general description, available to any time); Past Simple (knew) and Past Perfect (had delivered): places the events in the past as the narrator makes a retrospection of what is being told; 0 Junctions: show comparison (simile: Like all Large cities), illustration (for example, Like Prince Edward Street). They help getting a vivid picture and arises reader's trust; II.Second narrative block: For the past fifteen years, a large white horse pulled his milk wagon. In Montreal, especially in the French part of the city, animals and children are often even the names of saints. Pierce's horse had no name when it first came to the milk company. Pierre was told he could use the horse. He moved his hand gently and lovingly across the horse's neck and sides. He looked into the animal's eyes. â€Å"This is a gentle horse,† Pierre said. â€Å"l can see a beautiful spirit shining out of its eyes. I will name him after Saint Joseph, who also was a gentle and beautiful spirit. † I en Treatment presents another stage when ten mall contracted gets a Eternal -? w horse Joseph.Cohesion is supported here by using pronouns he, it, I, and verbs at Past Simple in active and passive voice (pulled, are given, had, came, was told, moved, looked, said) as the narration is guided to present events; such Junctions reveal emphasis (especially in the French part of the city), time sequence (for the past fifteen years), addition (who also was †¦ ). The text contains a monologue sequence when Pierre reflects about horse's name (â€Å"This is a gentle horse,† Pierre said. â€Å"l can see a beautiful spirit shining out of its eyes. I will name him after Saint Joseph, who also was a gentle and beautiful spirit. â€Å") -? so Pierre is a deep, contemplative person.Among stylistic devices detected here: Epithet: moved his hand gently and lovingly -? the character is a kind person, he loves animals and treats them with a lot of care; gentle horse -? this horse woul d not make problems; ; Metaphor: beautiful spirit shining out of its eyes -? character sees a transcendental, divine energy coming from that animal, that's why he makes a ; Parallelism with Saint Josef who also was a gentle and beautiful spirit; ; Lexical units regard professional terms (milk wagon, company), parts of body (neck, sides, eyes), lexemes connected with religion (Saint Joseph, beautiful spirit). Ill. Third narrative block: After about a year, the horse, Joseph, got to know every house that received milk, and every house that did not. Every morning at five, Pierre arrived at the milk company's stables to find his wagon already filled with bottles of milk and Joseph waiting for him, Pierre would call, â€Å"Bonjour, my old friend,† as he climbed into his seat, while Joseph turned his head toward the driver. The other drivers would smile. They said that the horse smiled at Pierre. Then Pierre would softly call to Joseph, â€Å"Vance, moon aim. And the two would go proudly down the street. Without any order from Pierre, the wagon would roll down three streets. Then it turned right for two streets, before turning left to Saint Catherine Street. The horse finally stopped at the first house on Prince Edward Street. There, Joseph would wait perhaps thirty seconds for Pierre to get down off his seat and put a bottle of milk at the front door. Then the horse walked past the next two houses and stopped at the third. And without being told, Joseph would turn around and come back along the other side. Ah yes, Joseph was a smart horse. Pierre would talk about Joseph. L never touch the reins. He knows Just where to stop.Why, a blind man could deliver my milk with Joseph pulling the wagon. † This part is narrative sequence. A lot of Junctions come to support the cohesion and coherence: a lot of attention is vocalizes on time markers after about a year, every morning at five, adverb already, while, then, before as the events have duration and the cha racter life follows its course; addition and, summary finally, place there. The characters who participate in the action are Joseph (the horse) and Pierre that's why they are the subjects of sentences. Verbs are as usually in the past (AS received, arrived, stopped, smiled, said†¦ ; would call, would go, would Walt, would turn around. As ten action Implies a manually character it's obviously to have a lot of lexemes emphasizing directions and position toward, down, left, right, front, around, back ; lexemes regarding occupation milk company, wagon, driver, reins, pulling; place markers Saint Catherine Street, Prince Edward Street, house; verbs of action received, go down, roll down, turned, walked, deliver, pulling. These words are part of colloquial vocabulary. From literary scapulars should be mentioned barbarisms â€Å"Bonjour, my old friend,† and â€Å"Vance, moon am'† because they offer information about social background of character: Pierre is a Canadian wh o knows French as he works in French part of the city. These formulas become cliches. Also the text includes some stylistic devices: Antithesis: every house that received milk, and every house that did not. Ђ? the structure gives more familiarity and shows that characters were very meticulously; ; Personification: Joseph, got to know, the horse smiled at Pierre, smart horse -? in this way the horse comes a character, the narrator and Pierre reveal their tender attitude toward an animal; ; Allusion: a blind man could deliver my milk with Joseph pulling the wagon -? Pierre knew he had some problems with eyesight and he gave hints to others; ; IV. Forth narrative block: And so it went on for years-always the same. Pierre and Joseph slowly grew old together. Pierce's huge walrus mustache was white now and Joseph didn't lift his knees so high or raise his head quite so much.Jacques, the bossism of the stables, never noticed that they both were getting old until Pierre appeared one mo rning arraying a heavy walking stick. â€Å"Hey, Pierre,† Jacques laughed. â€Å"Maybe you got the gout, hey? † â€Å"Mass out, Jacques,† Pierre said. â€Å"One grows old. One's legs get tired. † â€Å"Well, you should teach that horse to carry the milk to the front door for you,† Jacques told him. â€Å"He does everything else. † The horse knew every one of the forty families that got milk on Prince Edward Street. The cooks knew that Pierre could not read or write; so, instead of leaving orders in an empty milk bottle, they simply sang out if they needed an extra bottle. â€Å"Bring an extra bottle this morning, Pierre,† they often nag when they heard Pierce's wagon rumble over the street. So you have visitors for dinner tonight,† Pierre would happily answer. Pierre also had a wonderful memory. When he arrived at the stable he always remembered to tell Jacques, â€Å"The Pausing took an extra bottle this morning; the Limousine s bought a pint of cream†¦ † Most of the drivers had to make out the weekly bills and collect the money, but Jacques, liking Pierre, never asked him to do this. All Pierre had to do was arrive at five in the morning, walk to his wagon, which always was in the same place, and deliver his milk. He returned about two hours later, got down from his seat, called a cheery â€Å"Au over† to Jacques, then walked slowly down the street.This part contains narrative sequence and ideological sequence. It introduces another character -? Jacques, the bossism of the stables. Narration is supported by verbs in the AS went, grew, was, didn't lift, noticed, appeared, laughed, told, knew, sang, had, returned†¦ Junctions Introduce sun relations as: Alton (Ana so), contrast (so, out), time sequence (until, when, then). Ideological sequence is revealed by those two relations established: Pierre-Jacques, Pierre-cooks. These are familial relations because characters use colloquial le xemes: â€Å"Hey, Pierre†, â€Å"So you have visitors for dinner tonight†. Pierre continues to use barbarisms â€Å"Mass out, Jacques,†, â€Å"Au over†.Other lexemes are included in parts of human body (mustache, knees, head, legs), duties (remembered to tell Jacques, make out the weekly bills, collect the money, arrive at five in the morning, deliver his milk, return about two hours later), regarding his Job (cooks, extra bottle, wagon rumble, deliver, weekly bills). The text contains: ; Epithet: huge walrus mustache -? it sounds like a simile because the Pierce's sachet are as huge as walrus ones; wonderful memory -? he had a good memory; Synecdoche: legs get tired -? actually Pierre got tired, he wanted to paraphrase the fact he is old; Allusion: â€Å"One grows old. One's legs get tired. † -? this is the life, we all get old some day; Sandstone: â€Å"One grows old. One's legs get tired. -? the omission of conjunction makes a little confusion: who really gets old: the horse or Pierre? Whose legs get tired: his or horse? It's a reflection with different interpretations; Irony: Well, you should teach that horse to carry the milk to the front door for you -? it's a Joke tit ironic purpose: Pierre is old and is not able any more to work; V. Fifth narrative block: One day the president of the milk company came to inspect the early morning milk deliveries. Jacques pointed to Pierre and said, â€Å"Watch how he talks to that horse. See how the horse listens and how he turns his head toward Pierre? See the look in that horse's eyes? You know, I think those two share a secret. I have often felt it.It's as though they both sometimes laugh at us as they go off Pierre†¦ Pierre is a good man, Monsieur President, but he is getting old. Maybe he ought to be given a rest, and a mall pension. † â€Å"Oh but of course,† the president laughed. ‘l know Pierce's work. He has been on this job now for thirty years. All who know him, love him. Tell him it is time he rested. He'll get his pay every week as before. † But Pierre refused to leave his Job. He said his life would be nothing if he could not drive Joseph every day. â€Å"We are two old men,† he said to Jacques. â€Å"Let us wear out together. When Joseph is ready to leave, then I too will do so. † There was something about Pierre and his horse that made a man smile tenderly.Each seemed to get some hidden strength from the other. As Pierre sat in is seat, with Joseph tied to the wagon, neither seemed old. But when they finished their work -? then Pierre walked lamely down the street, seeming very old indeed, and the horse's head dropped and he walked slowly to his stall. I Nils part contains International tout ten quality AT Peeler Ana Joseph work revealed mainly in the dialogue of Jacques and the president of the milk company. First three paragraphs represent a ideological sequence. It can be noticed verbs which imply communication (said, talks, look, laughed, tell, refused), nouns regarding Pierce's Job (president, milk company, deliveries, pay, pension, wagon).Among pro-forms the most spread are the pronoun I (l think, I have often felt, I know), he (he turns, he talks, he is getting old, He'll get his pay, He said, he could not drive) when they talk about Pierre, we and they when the couple Pierre-Joseph is stressed. The last paragraph continues the narrative sequence presenting ordinary habits of protagonists (Pierre sat in his seat, with Joseph tied to the wagon, Pierre walked lamely down the street, the horse's head dropped and he walked slowly to his stall). Junctions that come to help the plot reveal most time (One day, When, then), contrast (But). Some stylistic devices should be mentioned: Emotional climax: Watch how he talks to that horse.See how the horse listens and how he turns his head toward Pierre? See the look in that horse's eyes? -? it stresses the emotional intensity got by J acques analyzing Pierre, and he wants to capture president's attention playing with his motiveless; ; Epithet: smile tenderly -? people were smiling with satisfaction, with a lot of admiration; ; Antithesis: As Pierre sat in his seat, with Joseph tied to the wagon, neither ; seemed old. -? . But when they finished their work -? then Pierre walked namely down the street, seeming very old indeed the narrator wants to reveal the magic power that persisted between Pierre-Joseph when they worked together, so they make up a dialectical couple; VI.Sixth narrative block: Then one cold morning Jacques had terrible news for Pierre. It was still dark. The air was like ice. Snow had fallen during the night. Jacques said, â€Å"Pierre, your horse, Joseph, didn't wake up. He was very old, Pierre. He was twenty-five and that is like being seventy-five for a man. † â€Å"Yes,† Pierre said slowly. â€Å"Yes. I am seventy-five. And I cannot see Joseph again. â€Å"Oh, of course you ca n,† Jacques said softly. â€Å"He is over in his stall, looking very peaceful. Go over and see him. † Pierre took one step forward, then turned. â€Å"No†¦ No you don't understand, Jacques. † Jacques patted him on he shoulder. â€Å"We'll find another horse Just as good as Joseph.Why, in a month you'll teach him to know all the homes as well as Joseph did. We'll†¦. † The look in Pierce's eyes stopped him. For years Pierre had worn a large heavy cap that came down low over his eyes. It kept out the bitter cold wind. Now, Jacques looked into Pierce's eyes and he saw something that shocked him. He saw a dead, Lifeless Look in them. â€Å"Take the day off, Pierre,† Jacques said But Pierre was gone limping down the street. Pierre walked to the comer and stepped into the street. There was a warning shout from the driver of a big truck. There was the screech of rubber tires as the truck tried to stop. But Pierre†¦ Pierre heard nothing. Five minutes later a doctor said, â€Å"He's dead†¦ Kilted instantly. â€Å"l couldn't help it,† the truck driver said, â€Å"He walked in front of my truck. He he never saw it, I guess. Why, he walked as though he were blind. † The doctor Dent clown. â€Å"Bin? AT course ten man was ulna. Tense g r WTLS-; I Nils man NAS been blind for five years. † He turned to Jacques, â€Å"You say he worked for you? Didn't you know he was blind? † â€Å"No no † Jacques said softly. â€Å"None of us knew. Only one†¦ Only one knew–a friend of his, named Joseph It was†¦ It was a secret, I think, just between those two. † This part is the biggest and it contains different narrative modes: narration is combined with ideological sequence and with explanatory elements in the end.Vocabulary is made up of lexemes regarding nature reality (morning, dark, air, ice, snow, night, cold wind), human reality (wake up, see, looking, teach, heard, said, alkyd, were blind), traffic (street, warning shout, driver, truck, screech of rubber tires). Following the chronological order time markers are very important Then one cold morning, For years, Now, Five minutes later; and a significant role plays the junction Of course as it emphasizes the moments of emotional intensity, and But -? it rises the thrill. A description opens the block: Then one cold morning Jacques had terrible news for Pierre. It was still dark. The air was like ice. Snow had fallen during the night. -? it creates a specific mood, something bad will happen.Three explanatory sequences help to complete the outcome: Driver's explanation: â€Å"l couldn't help it,† the truck driver said, â€Å"He walked in front of my truck. He he never saw it, I guess. Why, he walked as though he were blind. † he tries to convince the others that it is not his fault, partly he still is in shock; 0 Doctor's explanation: â€Å"Blind? Of course the man was blind. See those gr owths? This man has been blind for five years. † He turned to Jacques, â€Å"You say he worked for you? Didn't you know he was blind? † -? one may notice a little fury in his voice, doctor is really upset, resentful about what appended; 0 Jacques explanation: â€Å"No no † Jacques said softly. â€Å"None of us knew. Only one†¦ Only one knew–a friend of his, named Joseph It was†¦ T was a secret, I think, Just between those two. † -? he also feels terrified, and guilty; Stylistic devices help to enrich artistic language and complete what is unsaid by the narrator: ; Simile: The air was like ice -? it was very cold; He was twenty-five and that is like being seventy-five for a man. † -? they both are very old; We'll find another horse Just as good as Joseph -? a horse that is as gentle as Joseph; he walked as though he were blind -? he didn't see nothing; ; Epithet: terrible news -? very bad news; heavy cap -? a cap that only seemed naiv ely, ; ; Germination: Peeler†¦ Peeler near nothing, He en never saw, Only one†¦ Only one knew, It was†¦ T was a secret -? it's a kind of shock that terrifies the speakers, they are unable to express their thoughts; As it is noticed the narration follows the chronological order because the events presented begin with the moment when Pierre receives the Job and finishes with his death. Also this fact is supported by time markers as after about a year, every ironing at five, then, one day, for thirty years, being seventy-five for a man. The straight line narrative is respected and the facilitation is fixed. The narrator adopts the Ill-person point of view because he wants to give more credibility to the story being told. That's why the text includes more narrative sequences, the majority of verbs are in Past Simple (knew, pulled, said, turned, stopped, sang†¦ ), the use of pronoun he and unctuousness Pierre, Joseph, Jacques, cooks, drivers†¦The narrative perspe ctive is neuter because the narrator use camera recording in presenting the vents: everything is seen like in a movie, first it is described the place (Montreal) then the main characters are introduced (Pierre, Joseph) after that the narrator registers the main relations fixed with other characters Jacques, drivers, cooks, president), their interactions. After G. Genet the narrator point of view is external: what is recorded represents the surface level (For the past fifteen years, a large white horse pulled his milk wagon. In Montreal, especially in the French part of the city, animals and children are often given the names of saints. ); after TX. Outdoor the narrator knows less than his character: N

Mid term report internship Essay Example | Topics and Well Written Essays - 2000 words

Mid term report internship - Essay Example A cover letter has been attached before the questionnaire which will explain the objective of my survey. I am in the way to complete the Mid-term and final project on time. At this moment I am having a clear plan and schedule to complete the project. Examples of the part of the scope I have a plan to survey with 300 employees. At this moment of time 200 employees has already send their response while 100 employees are yet to send their response. Two methods are used for questionnaire sample. One is hard copy and the second is mailing questionnaire. For hard copy as mentioned above, it was attached with the questionnaire. For mailing questionnaires, I have used the letter to convey my purpose. My Task: My task is to handle the entire questionnaire and the entire 300 respondents. I have started writing report on the basis of secondary data collection about the Company ABC. The draft of the final table content is in below: Pages 1. Thoughts and Challenges dealing with the project †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2. Abstract †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3. Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4. Literature Review †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5. HRM process. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6. HRM process in family business. ... Research Variables†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. a) Employee satisfaction constructs. 11. Research result and discussion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. a) Employee’s demographic condition. b) Employee’s satisfaction level. c) Employee’s relation with the HR department. 12. Conclusion and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13. Value and insights to ABC Company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14. References. Research Methodology and the questions we asked to the Employees to measure the employee satisf action Research Methodology means how I have proceeded towards my objectives. What methods I have used for the purpose of my research. Research methods are of two types namely Primary and Secondary research. Primary research is the first hand data collection method. That means for Research purpose one needs to use the data collected by him only. It is a field collection. Secondary research is a kind of research where the data can be collected from different other sources like Internet, Books, and Journal, Magazine and research papers done by others. The validity of primary research is always better (Armstrong, 2007). But always it is not possible to use primary research because it is very time consuming and sources are not available always. In my study, I have used both the kind of research methods Primary and Secondary. In primary research, I used sample survey method. Sample is a part of population. My survey was based on the employees of the company. There were 400 employees and I took 300 employees as my sample. I tried to do a population survey but it is difficult to

Marketing Essay Example | Topics and Well Written Essays - 250 words - 43

Marketing - Essay Example Apple maintains a monolithic identity of its brand, with all their products associated with the Apple name, including its iPod, iTunes, and iPhone products. Additionally, the ultra-successful retail stores give customers a direct experience of their brand values (Schneiders 49). Visiting their stores to buy the iPhone 4s gives the customer a no-pressure and stimulating experience, as the staff gives them practical help on products. The staff also helps to build brand value by their enthusiastic, informative, helpful, and expert help, without being too pushy or brush. The overall feeling, one of inclusiveness in a community that comprehends how great technology feels and looks like and how it should feel, create a strong brand name for the company. The average interaction with consumers for Apple inc. is low, with there being no reason to talk with a representative from their customer care service unless something fails. Interaction via the iphone 4s is multi-faceted, and thus Apple took the wise decision by sticking to building a good product and leaving the service section to AT&T (Schneiders 34). In addition, Apple’s willingness to take new users through their one-to-one program, coupled with their patient and friendly store staff, which let the customer putter with the equipment. They allow this without making the customer feel as if they need to buy it then, more like a â€Å"you can back when ready† attitude. This makes the customer want to go back and buy it, since he or she has been enamored by the Marketing Essay Example | Topics and Well Written Essays - 1000 words - 10 Marketing - Essay Example This price is neither too cheap or very high given that it is averagely priced compared to other expensive cars which are pegged at more than AU$20 000. The proposed price takes into account factors such as cost as well as value offered by the brand. It is estimated that the cost of manufacturing a light vehicle will be around AU$5 000 so this price is reasonable given that the company will be in a position to generate reasonable profits from its operations. The company will use the penetration strategy when the brand is launched in different markets. The marketers first skim the market in order to establish the level of response by the targeted customers. The response from the targeted buyers will be specifically used to determine the price of the light vehicle. However, this will be constantly reviewed in order to ensure that the company gets the best out of the sales of its model car. Special pricing tactics will be used in the operations of the company. For instance, price discounts can be offered to certain target groups in order to ensure that they too can be in a position to afford the vehicle. The value based approach when setting the prices will also play the trick in as far as the success of this brand in the market is concerned. This is meant to ensure that the customers will be in a position to realise the uniqueness of the model car compared to other brands offered in the market by other competitors. Promotion strategy Tesla Company will utilise the promotional strategy of integrated marketing communications (IMC). This strategy combines promotional tools such as advertising, personal selling, public relations and direct marketing (Kotler & Armstrong, 2004). Advertising is a very crucial element of marketing given that it can reach a lot of people in geographically dispersed areas and the company will be able to repeat the same message for several times. The company will use this promotional tool given that it will create awareness among the potential consumers about the model car. On the other hand, personal selling will also be used in marketing this brand. This is so because the strategy is very effective

Personal statement for master degree in english literature

For master degree in english literature - Personal Statement Example The romantic part of the story impressed me more than the historical situation which formed the backdrop to the novel. Later, I read the translated version of the book in my native language Farsi - once, and again several times over. Such is the power of this wonderful piece of literature. I read several other novels like Rebecca and Heartbeat and enjoyed reading them. I have read short stories of Guy de Maupassant and W. Somerset Maugham. Even as I was reading and appreciating them, I was evolving as a person, at times imagining myself in the roles of the protagonists, and many other times amazed at the closeness of the events/scenes/conflicts/characters in the stories with what I was familiar with in my young life. Literature is so compelling and true to life even as it influences and changes one’s personality and creates new dynamics in societies. The power of words and the art of story tellers cast a magic spell on me. Thus did my love for the subject of literature begin a nd made me to choose my academic path and career option. I wish to build upon my academic progress at the undergraduate course and achieve a higher level of proficiency in English and American literature. This is a natural progression of my chosen path and of a subject that is close to my heart. If I am selected to do this course in the prestigious California State University of Sacramento, I would consider myself blessed as it would enable me to achieve a much cherished ambition of even higher learning and acquiring a doctorate in literature in times to come. Compared to the scare resources and other facilities in my home country, this University of Sacramento has significantly higher reputation for facilities as well as academic ambience and guidance. It is this reputation that prompts me to apply for a seat in the University. Coming to the mundane issue, I have committed myself to the teaching line as a career option. Understandably, teaching and