Marketing Plan Essay Example | Topics and Well Written Essays - 750 words

Marketing Plan - establish ExampleThe cafe also sports a small but enough accommodating library along with some soft music and mood triping to give a relaxing environment to its customers. With its come menu and other value added run like soft music and a small library, the customers accommodate become addicted to the comfort and coziness offered by Moods coffee shop. THREAT FROM COMPETITION The cafe in the scrawny future result face tough competition from cardinal of the international giant franchises namely McDonalds and Starbucks coffee. The two chains of fast food and coffee will be opening around in a period of six months and the customers can barely tolerate themselves from talking about it. Moods Cafe foresees a tone ending in its customer base to Starbucks with its state-of-the art technology deployed at the outlet along with McDonalds ground famous burgers (Jakle et al, 1999). Moods Cafe on the other hand, must come up with a strong merchandising strategy in orde r to stop Starbucks and McDonalds from invading into Moods territory. COMPETITIVE MEASURES Moods Cafes strength is its alter service and the light environment which people enjoy the most. The most it can do is to add much value to its services rather than totally revamp the brand image of Moods Cafe (Bennett, 1991). Revamping Moods to a more upscale restaurant, bistro or a bar would bring it under head-on competition with McDonalds and Starbucks (Ritzer, 1998 Read, 2010). McDonalds being a fast food chain, would rather focus on drive-way sales and quick breakfast or meal for the customers whereas, Starbucks on the other hand, would impose a more threat to Moods Cafe. As the customers are offered value added services like free Wi-Fi internet usage along with a wide range of coffee flavors and light snack/breakfast, Moods is bound to face tough competition from Starbucks. Customers looking for some time to relax or even work with a coffee on the table would go to Starbucks. One ad vantage which Moods Cafe will founder over Starbucks would be the flexibility of the store environment. Starbucks being an international chain, will have to adhere to strict international guidelines however, Moods Cafe can mould itself in accordance to the tastes of the customers (Bennett, 1991). Moods Cafe will position itself as a cafe with personalized service where the customers will truly relax and touch sensation like next to being at home. McDonalds peak time is considered breakfast or tiffin where the people stop by to have a quick meal whereas, Starbucks can be considered as next to being at work but in a more relaxed environment. People stop by for breakfast, to wait for someone or something, to kill time etc (Read, 2010). Moods Cafes Point of remainder would be that it will take the customers away from work and the daily scuttle of the city. Its Unique Selling proposal would be its relaxing, soothing environment along with its personalized service (Bennett, 1991). In order to create a more compatible market offering, Moods Cafe would also incorporate Wi-Fi technology in order to fork over what its competition would be providing. Besides this, as mentioned above, Moods Cafe would be positioned as a place which would intent like next to being home. This would be used as a strategy to compete with two McDonalds and Starbucks which will be positioned as a more upscale brand with little or no personalized serv