Business Plan for Indian Restaurant

Business Plan for Indian eating houseBUSINESS intend UNIT SIX FOR THE NEW RESTAURANT CALLED THE STAR OF INDIA, AN INDIAN CUSINE.CONTENTS PAGE (Jump to) naval division 1Business nameBusiness activity suit of monomaniaObjectives component 2Market analysis set list of Potential suppliersCompetitorsInformation on affirms Loans butt MarketCompetition AnalysisSECTION 3Marketing plan cost list for Items in the The star of IndiaPlacePromotionSECTION 4Production processSECTION 5Resource requirementsFinancial resourcesPhysical resourcesSECTION 6Financial analysis and planningSources of fundsBusiness Plan for the new restaurant called The genius of India.SECTION 1Business name and addressThe single of India137 Earls Court RoadLondonSW5Business activityThe new restaurant volition sell a wide variety of Indian Cuisine from its secondary retail location which is the Earls coquette ara of London. The different types of foods that leave be served in the restaurant will include Samosas, Nan bread, Tandoori, rice, biryani, balti, jalfrezi, karahi, bhuna, vindaloo, madras, noodles, burgers, desserts, beverages, special dishes, and side orders such as aloo and potatoes as appropriate for the different seasons as it unfolds. In addition, the restaurant will provide a free delivery service for orders above 10 within a 3 mile radius, and will also include a 10% force pop for orders above 15. Suppliers will include retail outlets in the Earls court atomic number 18a that sell Asian foods such as Rajah and TRS products from wholesale suppliers in Earls court, Wembley and Southall, which are established cash and carry wholesale outlets for Indian foods in the London area. Wholesale stores such as Tescos and ASDA will also be visited if necessary.Type of OwnershipIn this case the vocation will be a partnership unintellectuald business, in which the major stake holder will control 55 percent of the whole business and the remainder will be controlled by 3 other stakeholders (4 stakeholders altogether).ObjectivesThe objective of the business is to provide high quality lively foods and high quality service to the general public. In addition, we foresee to gene come out sales in excess of 100,000 in the first yearSECTION 2Market AnalysisPrimary DataA questionnaire was not deemed appropriate as the area of location does permit an influx of people, in which it can be said with hind sight that it will be worthwhile to press ahead with the opening of the business.Price ListThe following is a table of a terms list for latent suppliersGandhi Oriental FoodsSouthall Food SuppliersRajtha Food Suppliers (Wembley)Pounds ()Pounds ()Pounds ()Bag of gold self raising flour 25kg8.257.997.99Case Barson (Gram Flour) 6 stands 2kg8.456.257.99Drum veg oil 15 ltr KTC7.795.996.99Tin Mustard Oil 4 ltr4.453.994.99Tin pure ghee 2 kg6.255.995.49Tin chilli pulverization18.917.9917.99Tin haldi (tumeric) powder14.912.9913.99Cinnamon 2kg5.454.995.25Packet Tejpatha (Bay leaves) 7 50 grams3.452.99Case boiled chick peas (12) 411 grams2.852.992.99Packet Chana Dai 2kg1.951.990.99Jar mint sauce 3kg2.952.991.99Bag Salt 12.5kg2.952.991.99Case cathey container26.925.9922.99Case carrier bag large 25012.4911.9911.99Case Cobra Beer large (12) 650ml16.513.9913.5 queen regnantfisher beer (12) 660ml16.9514.9915.99Basmati Rice (2kg)12.9911.9912.99Tilda Rice (2kg)14.9913.9913.99Sureeya Rice (2kg)11.999.999.99 lamb (per kilo)Chops3.993.993.99Liver and Heart2.171.992.17Leg7.496.997.5Shoulder7.296.997.25Back Chops6.195.995.7 lily-livered (per kilo)Leg deboned3.652.993.45Wings2.992.992.99Roasters2.172.252.2Leg1.181.251.1Boneless4.993.993.99Sheep (per Kilo)Chop3.52.993.25Neck2.642.492.5Ribs2.171.991.99Leg4.994.994.99Shoulders4.894.994.5Back Chops4.153.993.99CompetitorsNamesStrengthsWeaknessesLapappardella Ristorante (Italian)Located run into earls court road, very busy at weekends. contain double (mainly pasta)Zizzi (Italian Restaurant)Located on the high street (Earls court road)New and modern European)It is a bit cramped in the sitting areaNandos RestaurantVery popular for its grilled and flamed chicken.Very busy at most times of the day and weekends.A very strong competitorLimited range of food served (mainly chicken)Dragon Palace (Chinese Restaurant)Very competitive in terms of its different types of foods served.It is cramped with limited space for more customersMasala ZoneRecently subject and new in the area.It serves mainly Indian foods.It is a powerful competitor as its items are pitch towards city life, i.e. city workers etc.It is not as popular yet.It range of items sold to the public is limited.Bibimbub (Oriental fusion dishes)Quite a wide variety of oriental dishes and cuisine.Very busy at the weekendsIts foods are geared towards nutritional and healthy dietsAlthough located on the high street, it is very cramp with limited space for a large number of customers to eat.Lotus Garden (Chinese restaurant)A wide variety of Chinese foodAs mentio ned the sitting area is cramped.Information on Bank LoansHaving carried out an in-depth search for the best rates sallyed by banks, one came to the conclusion that the rates offered by the Halifax, offered the best rates when it came to obtaining a bank loan.For loans between 5,000 and 100,000, there is a variable discounted rate of 0.10% on a lower floor Bank of Scotland Base Rate.For the remaining term of the loan the rate then changes to 3% above Bank of Scotland Base Rate and remains on variable rate terms for the rest of the loan.For the fixed rate business loan the rates are published on the Halifax website every fortnightly, in which the interest rates are based on LIBOR (London Inter Bank Offered Rate) plus a margin.In addition, security is required on any property or assets that this agreed with the bank. The boilers suit cost of comparison is 11.1% APR. The actual rate available will depend upon the outcome of the initial start-up capital.Secondary DataMost of the inform ation collated with regards to the price of items and competitors were pull together by the stakeholders of the restaurant.The factors that are deemed as possible effects on the demand for the service areThe price of the items sold to customers.The quality of the menu and how it is served to customers.The type of products use to serve the menu items, e.g. fresh lift produce, innate foods, and completeness.The customer service offered to customers will be a deciding factor in how the restaurant is viewed on from its initial opening.The way the competitors mentioned above respond to our presence in the Earls court area will play a part in how our customer base grows.The state of the economy, e.g. rising personal incomes, changes in interest rates and the change in house prices.In addition, because Indian cuisine has been a rising mode in British society over the past 6 years, it is expected that the demand for this growing in-fashion trend will continue to rise for the foreseeable future.Target MarketThe majority of existing customers we expect to come into the restaurant will be based within a 4 mile radius of the Earls court area. Typically, they will be single people, couples, tourists and families all wanting to go out and have a good meal. It is expected that they will be middle break up and above, who come from very affluent backgrounds. Most of the potential customers expected will be people who earn on average, incomes starting from 17,000 upwards.Competition AnalysisThe potential strengths and weaknesses of competitors have been commented upon in the competition table. In retrospect, it is believed that the prices we will be offering with regard to items on our price list will be set below the average price of our major competitors mentioned i.e., Masala, Zone, Nandos, and Zizzis.This will enable us compete with our competitors head-on and with hind sight we will be able to carve out a growing market share into the future for the business.In additi on, the items we are offering has a much wider range than our competitors in which the quality of the products used (fresh farm produce and organic), will set us above the competitors mentioned.Also, the service we ascribe to present to customers will be far reaching than our competitors. I.e. a waiter/ waitress will always be on hand to attend to customer questions, taking customers to their table, and always making sure that the customer is satisfied with how they are beingness treated and offered in the Star of India cuisine.SECTION 3Marketing PlanThe use of the marketing mix will be used to start off the business. They are product, price, place and promotion.Product/Service The product / service that will be offered to customers as a whole will mainly be organic foods which include fresh farm produce from suppliers, whole sale outlets and also canned items from the suppliers mentioned above. The service will consist of customers coming into the restaurant to have a meal or tak e away, in which there will be a seating area for smoking and non-smoking. Also, a waiter/waitress will be on hand to serve and assist customers on the wide range of different cuisines available. As stated previously, there will be a free delivery service for orders above 10 and a 10% discount on orders above 15. This will change subject to seasonal demand.Price The use of price strategies such as penetration pricing, promotional pricing, and price discrimination will be used to market the items offered by the restaurant.Penetration pricing will be used to set a low initial price in order to penetrate the market quickly and deeply, so as to attract a large number of customers quickly and win a large market share. With time the high sales volume will import in falling costs, allowing the restaurant to cut its price even further.With promotional pricing, the restaurant will temporarily price its items or products below the list price and sometimes even below cost. This will take sev eral forms. I.e. a few items or products will be priced as loss leaders so as to attract customers into the restaurant in the hope that they will buy items at normal mark-ups.Price discrimination will be used to offer customers different prices for the same items or products offered by the restaurant. For example, if a customer ordered a special dish, it would automatically come with a side order of rice, in which the price is already included in the price of the special dish. However, if they ordered rice separately and the sauce separately, they would have to pay different prices for the two items.Price list for The Star of IndiaThe Star of India AppetisersPrice () fearful Samosa3.20Veg Samosa3.20Lamb Samosa3.20Papadom0.40Sheek Kebab2.40Shami Kebab2.40Chicken or Lamb Tikka2.40Chicken Chatt2.40Aloo Chatt2.40 exponent Prawn dawdle3.50Potatoes of the day2.75The Star of India BreadsNan1.30Keema Nan1.80Vegetable Nan1.80Peshwari Nan1.80 garlic Nan1.80Balti Nan1.80Paratha Nan1.40Stuffed Paratha1.80Tandoori Roti1.20Chapati0.80The Star of India Tandoori DelicaciesHalf Tandoori Chicken4.70Whole Tandoori Chicken9.20Chicken or Lamb Tikka4.70Chicken or Lamb Shaslik5.50Coconut Chicken5.50Tandoori King Prawn8.40Garlic Chicken5.50Tandoori entangled Grill with nan7.95The Star of India Rice DelicaciesPilau Rice1.60Boiled Rice1.50Mushroom Rice1.95Egg Fried Rice1.95Lebu Rice1.95Garlic Rice1.95Narial Chawal1.95Vegetable Rice1.95 special(a) Fried Rice1.95Keema Rice2.25The Star of India Biryani DelicaciesChicken, Meat or Prawn5.50King Prawn8.40Chicken or Lamb Tikka5.75Tandoori Chicken5.75Vegetable4.95Mushroom4.95The Star of India Special6.50The Star of India Balti DelicaciesChicken, Meat or Prawn5.75King Prawn8.40Vegetable4.80The Star of India Special6.95Chicken or Lamb Tikka6.75Chicken, Meat or Lamb Sagwala, Jalfrezi, Dhansak5.95The Star of India Jalfrezi DelicaciesChicken Jalfrezi4.60Prawn Jalfrezi5.70Lamb Jalfrezi4.60King Prawn Jalfrezi7.40Chicken Tikka Jalfrezi5.60Lamb Tikka Jalfrezi5.60Vegetable Jalfrezi4.95The Star of India Karahi DelicaciesChicken Karahi5.20Prawn Karahi5.70Lamb Karahi5.20King Prawn Bhuna Karahi7.40Chicken Tikka Karahi5.60Lamb Tikka Karahi5.60Vegetable Karahi4.95The Star of India Bhuna DelicaciesChicken Bhuna4.40Prawn Bhuna5.40Lamb Bhuna4.40King Prawn Bhuna7.40Chicken Tikka Bhuna5.70Lamb Tikka Bhuna5.70Vegetable Bhuna4.95The Star of India Vindaloo / Madras DelicaciesChicken / Lamb Curry4.10Chicken / Lamb Madras4.50Chicken / Lamb Vindaloo4.50Prawn Curry / Madras / Vindaloo4.80King Prawn Curry / Madras / Vindaloo6.50Vegetable Curry3.95The Star of India NoodlesMalabar Seafood5.70Chicken Madras5.20Konkan Chicken5.20Malabar veg5.20Veg madras5.20The Star of India BurgersLamb Burger5.20Chicken Burger4.80Veggie Burger4.80The Star of India Special DishesThe Star of India Special5.90The Star of India Khazana6.95Nawabi Chicken5.90Murgh Charga5.90Achari Chicken5.90Chingri Bahar7.95Lamb Nashilee5.90Ghoust Laziz5.90Jerra Chicken Massala5.90Kufta M assala5.90King Prawn Delight7.95Shaslik Massala5.90Garlic Green Chilli Massala5.90Special Tandoori King Prawn Massala7.95 cover Chicken5.90Peshwari Chicken5.90Black Pepper Chicken5.90Black Pepper King Prawn7.95Chicken Tikka Podeena5.90Chicken Tikka Massala5.90Chicken Tikka Pasanda5.90Chicken Tikka Markhani5.90Chicken Rezala5.90The Star of India DessertsGulab Jamun2.10Falooda3.00Chocolate, Vanilla, and Raspberry Ice Cream2.10The Star of India BeveragesFruit Juices1.30Mango and Coconut Lassi1.20Masala Chai1.00Coke or Diet Coke0.65Mineral Water0.65Place The business will be located in the Earls Court area of central London. The reasoning b