International Marketing Environment

Inter democracyal Marketing Environment Alfredo Carmona Prof. Simone Farrar Marketing 320 February 3, 20 In todays fierce market it is important for corporations to go global. This isnt an easy task as it takes a lot of wary supply and research in range to be successful at an international level. The competition sess come from local companies to others looking to to a fault expand into worldwide markets. This is why it is so important for a attach to to disassemble this new market and familiarize themselves with them. This can lead to production changes, marketing changes even product name changes once all is taken into consideration.The research process can be lengthy and costly yet go away ultimately lead to the success of a corporation planning to do problem abroad. The marketing process is very important for a callers success. It moldiness be implemented and planned then for each market. The marketing process consists of four stages. The firstly stage is the analys is. In this stage data is collected and analyzed on the target market. The characteristics and behaviors of this separate ar very important. These characteristics be summarized using the eight Os.The first of the eight Os is occupants which is the market the ships company intends to target. Occupants entrust categorize the target market based on demographics, geography, psychographics and product united variables. These categorizations jock the marketers present down full-grown markets into much smaller workable groups. The contiguous of the eight Os is objects. This describes the do or product that will be used to satisfy the target markets needs Occasions is the thirdly of the eight Os. This characterizes the moment and time that these customers consume or bargain for the product or service.The fourth of the Os is objectives. Objectives are the motives that relieve oneself the need for your product or service. The fifth of the Os is outlets. Outlets are the places or ways a service and product are do available to the target market. This would include stores, websites etc. Organization is the way a get or acceptance of the idea or service takes place. This will help the marketer understand how the need is created and the purchase is executed (Muhlbacher, Leihs & Dahringer, 2006). The ordinal of the eight Os is operations. Operations represent a firms buying of products and services.This includes analyzing how difficult a companys product or service will be to break through the market. The last of the eight Os is opposition. This is where the competition will be analyzed. Any other company that offers a satisfaction for the same need is considered competition. Once the eight Os piss been analyzed a firm will thrust a better understanding of the needs of their market, how to satisfy these needs and the better(p) way to stay ahead of its competition. A firm that is going global must also plan accordingly to immaterial policies regarding imp orts and exports.The government has compete a large role in international business. Some nations have strict restrictions and other forms of limitations regarding foreign products and services. The government uses forms of import controls in order to stabilize their countries economic state. Tariffs place a tax on imports and enhance the price of these imported products. Quota systems are also used by the government. Quota systems are used to reduce the volume of imports accepted by a verdant (Czinkota & Ronkainen, 2010). These regulations can have a big continue companies looking to break into the foreign markets.The government can also be even stricter and impact the global market more by boycotting business from certain nations. This is a strict plan where a country refuses to do business with another(prenominal) nation. This can lead to inflation of prices and other major changes to the international foxiness market. Nations governments have a played a big role in internati onal business. Sometimes their role is in the best interest of their governing nations. Other times the restrictions are purely political hurting both(prenominal) their countries consumers and foreign based companies doing business in those countries.A company must analyze and incorporate the economic state of the nation they plan on doing business with. The economic state of a nation tells much about it. The physiological quality of life is a composite measure of the level of benefit in a country (Czinkota & Ronkainen, 2010). This analysis is important as these relate directly to countries wellbeing and how your product or service will be effective in that respected country. Those nations with poor economic growth and richly up levels of poverty would not be candidates for an expansion of luxury line of cars.However this nation might be the perfect setting for a cell predict company as the need for communications is at all-time high for developing nations. A firm that decide s to invest in a foreign market is taking a stake. Any company planning on going global must understand that entering a foreign market comes with many risks and challenges. If any of the planning has flaws, a financial passing could be the end result. A company needs to analyze the risk and understand if they can afford the financial loss should their venture be unsuccessful. Success may also take time to occur.A company must comprehend that positive results can take time to come about. The large investment that is needed at first to fund the planning can take time to recoup but ultimately lead to the companys success. Czinkota, M. R. , & Ronkainen, I. A. (2010). International marketing. Mason, OH Cengage Learning. Muhlbacher, H. , Leihs, H. , & Dahringer, L. (2006). International marketing a global perspective. (3rd ed. ). London, England Thomson create Company. Shaming, Z. , & Huifen, H. (2011). International marketing Emerging markets. (Vol. 21). Wagon Lane, England Emerald Gro up Publishing.